Pairing easy software with expert guidance and continuous monitoring, Thoropass integrates with your team to prepare you to pass any audit, every year, with flying colors. Collaboratively, we developed a new name, positioning, and brand image that showcase Thoropass' ability to help you navigate even the toughest compliance problems, with ease and confidence.
Pairing easy software with expert guidance and continuous monitoring, Thoropass integrates with your team to prepare you to pass any audit, every year, with flying colors. Collaboratively, we developed a new name, positioning, and brand image that showcase Thoropass' ability to help you navigate even the toughest compliance problems, with ease and confidence.
Oro is the Thoropass mascot, embodying the company’s genuine enthusiasm about compliance. Curious, helpful, optimistic, honest, and hypercompetent, Oro’s character is expressed through animated reactions to inputs throughout the user journey. Oro sticks with you to make sure you’re not just squeaking by on your audit, but acing it.
Oro is the Thoropass mascot, embodying the company’s genuine enthusiasm about compliance. Curious, helpful, optimistic, honest, and hypercompetent, Oro’s character is expressed through animated reactions to inputs throughout the user journey. Oro sticks with you to make sure you’re not just squeaking by on your audit, but acing it.
Thoropass believes that compliance is key to moving innovation forward — and that staying audit-ready can be a positive experience. By changing the tune on compliance, they’re building a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement. This sunny disposition is reflected in their cheerful color palette, winning typography, and unwavering commitment to product integrity.
Thoropass believes that compliance is key to moving innovation forward — and that staying audit-ready can be a positive experience. By changing the tune on compliance, they’re building a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement. This sunny disposition is reflected in their cheerful color palette, winning typography, and unwavering commitment to product integrity.
We built tools to ensure the Thoropass brand is dynamic and versatile, across a range of surfaces. Motion brings words and colors to life, while minimalist iconography enhances the product experience. Warm photography featuring engaged individuals at work extends the brand's authentic persona.
We built tools to ensure the Thoropass brand is dynamic and versatile, across a range of surfaces. Motion brings words and colors to life, while minimalist iconography enhances the product experience. Warm photography featuring engaged individuals at work extends the brand's authentic persona.
Typography, a playful use of Oro and a bright palette give the brand voice a relaxed, consistent and comforting tone that works across marketing and product.
Typography, a playful use of Oro and a bright palette give the brand voice a relaxed, consistent and comforting tone that works across marketing and product.
