Afresh
uses machine learning to help grocery stores make smarter decisions across the fresh supply chain
Afresh
uses machine learning to help grocery stores make smarter decisions across the fresh supply chain
Afresh
uses machine learning to help grocery stores make smarter decisions across the fresh supply chain
Experience the future of fresh food management with Afresh, where their machine learning-powered platform transforms decision-making, minimizes food waste, and delivers unrivaled freshness across the supply chain. Our expansive brand explores the captivating world of fresh, opening eyes and making mouths water for produce managers and customers alike.
Experience the future of fresh food management with Afresh, where their machine learning-powered platform transforms decision-making, minimizes food waste, and delivers unrivaled freshness across the supply chain. Our expansive brand explores the captivating world of fresh, opening eyes and making mouths water for produce managers and customers alike.
Brand strategy
Positioning
Voice & tone
Identity
Brand system
Marks & symbols
Art direction
Illustration
Iconography
Typography
UI/UX design
Visual design
Art direction
Motion design
Afresh
Upperquad
Alex Anderson
PrePost
Afresh
Upperquad
Alex Anderson
PrePost
Brand New
Brand New
The mark is inspired by organic shapes — leaves and sprouts — arranged in a swirling motion, representing the type of sorting, thinking and operational order provided by Afresh’s platform. This fusion of engineering and organics represents brilliant technical acumen applied to all phases of the fresh department.
The mark is inspired by organic shapes — leaves and sprouts — arranged in a swirling motion, representing the type of sorting, thinking and operational order provided by Afresh’s platform. This fusion of engineering and organics represents brilliant technical acumen applied to all phases of the fresh department.
Our graphics depict the world of cutting-edge AI as it handles the ever-shifting variables and complexities of the fresh department. Watch emergent patterns and real-time decision making come-to-life through these physics based simulations. Our goal was to create a transformative and powerful look for Afresh, inspired by intelligent systems, data manipulation, and machine learning concepts.
Our graphics depict the world of cutting-edge AI as it handles the ever-shifting variables and complexities of the fresh department. Watch emergent patterns and real-time decision making come-to-life through these physics based simulations. Our goal was to create a transformative and powerful look for Afresh, inspired by intelligent systems, data manipulation, and machine learning concepts.
We provided lots of tools to help the Afresh brand and marketing teams scale their output while retaining high quality and consistency.
We provided lots of tools to help the Afresh brand and marketing teams scale their output while retaining high quality and consistency.
